BRCKS vs WhatsApp: keep the app, add the record

WhatsApp is where your subcontractors and trades already live — and that's not going to change. The problem is that WhatsApp isn't a project record. BRCKS sits on top of the WhatsApp your team already uses and turns every message, photo and voice note into a structured, searchable, dated project record. No new app for the lads. Just a proper record for the office.

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The 30-second answer

Choose WhatsApp if…

  • You have one project, three people, and a chat thread short enough to scroll back through in a minute.
  • You never need to prove what was said or agreed months later.

Choose BRCKS if…

  • You run more than one project, have subs and clients across multiple chats, and lose photos in the scroll.
  • You need a defensible record for variations, snags, delay claims and handover — without moving your team off WhatsApp.

Apps that try to replace WhatsApp

There's a small category of construction apps — Kraaft, SymTerra and similar — that solve the "WhatsApp isn't structured" problem by asking your trades to move to a new chat app. But in practice, the plasterer, the sparky and the groundworker don't move. They stay in WhatsApp because that's where the rest of their life is — their other clients, their family, their subbies' subbies. Once one contractor is missing from the new app, everyone else drifts back to WhatsApp too.

BRCKS's bet is that nobody moves. So instead of asking them to, BRCKS captures the WhatsApp messages your team is already sending and turns them into the structured record you need. Your trades don't change anything. Your office gets a proper project record. That's the design decision the "replacement" apps chose not to make.

Feature by feature

FeatureBRCKSWhatsApp
Where the site team worksWhatsApp (BRCKS captures behind the scenes)WhatsApp
Searchable across projectsYes, semantic + keywordOne chat at a time
Photos stored full-resolutionYesCompressed
Structured by projectYes — one project recordOne chat per group, unlinked
Automatic site diaryAI digest at 9pmNone
Snagging / RFIs / VariationsStructured, signed off, exportableBuried in the scroll
Client portalFreeNone
Audit trail for disputesDated, timestamped, defensibleA screenshot in a chat
Cost£40/seat/mo, subs freeFree
Adoption barrier for tradesZero — they carry on with WhatsAppZero

The real cost comparison

BRCKS

£40/seat/month — Subs free. Trades stay in WhatsApp — the seat is for your office.

  • 3 staff + 15 free subs = £120/month
  • 14-day free trial
  • Unlimited free subcontractor seats
  • Cancel any time

Start free trial

WhatsApp alone

Free — The app your team already uses. Zero structure.

  • No project record
  • Photos compressed, no full-resolution archive
  • No search across projects
  • No defensible audit trail

Where WhatsApp wins

It's free

Zero cost, and it always will be. For one small project with three people it can be enough — until you need to prove what was agreed, or find a photo from March.

Everyone already has it

Universal adoption. No onboarding, no training, no invite emails going to spam.

Fast and familiar

Voice notes, photos, group chats — instantly usable by anyone on a phone.

No account creation for anyone

The single lowest-friction communication tool on a construction site.

Where BRCKS wins

You get to keep WhatsApp

The site team never leaves. BRCKS captures every message on the other end.

One project record, not five WhatsApp groups

Every photo, every decision, every voice note filed against the right project — searchable and dated.

Full-resolution photos, permanent history

No compression, no scroll loss, no "which group was that photo in?".

A defensible audit trail

Contemporaneous evidence for variations, delay claims, handover packs and Building Safety Regulator requests.

Which should you choose?

If you're Single-project builder, small team, everything in one chat

Choose WhatsApp alone. WhatsApp alone will hold — for now. The day you're across two jobs and can't find last month's photo of the drainage run, that's the day BRCKS pays for itself. Start the free trial then, or start it now and be ready.

If you're Builder juggling multiple projects, subs, clients

Choose BRCKS. Keeps WhatsApp for the team, adds a real project record for the office.

If you're Firm exposed to disputes, insurance queries or Building Safety obligations

Choose BRCKS. Contemporaneous, dated, defensible records built out of the WhatsApp messages you're already sending.

Frequently asked questions

Does BRCKS replace WhatsApp?

No — that's the point. Your trades and subcontractors carry on using WhatsApp exactly as they do today. BRCKS sits on top of WhatsApp and captures every message, photo and voice note into a structured project record for the office.

Do my subs have to install anything?

No. They message BRCKS from WhatsApp the same way they'd message any other contact. No app to download, no login to remember.

How much does BRCKS cost?

£40 per seat per month for your core office team, billed annually (£50 monthly). Subcontractors, trades and clients are always free, with no limit. 14-day free trial, no card required.

What about privacy — you're not reading my personal chats, are you?

No. BRCKS only sees messages sent to your project's BRCKS number. Your personal WhatsApp chats stay entirely private on your phone.

What if a trade doesn't use WhatsApp?

Rare in UK construction — but if it happens, they can post updates via the BRCKS app instead, and the office side sees exactly the same record.

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